Customer Reference Pro news

in this issue

Welcome

Measuring case study ROI?

Riffs'n Rants 4 – the review

Eight ways to shout about your CRP

What makes salespeople tick?

Editor's eye - Customer-led advertising

The evolution of storytelling and consumption

Weddings, Babies and newbies

Summit of Customer Engagement (SCE12)

Int'l CRP Community Event - May 2012

Save the date!

events

Save the date!

Hot on the heels of September's Riffs'n Rants 4, 2012 will be kicked off with a bang with the latest in the Riffs'n Rants series taking place on February 14th, why not join us and 'feel the love' for customer reference programmes?

community

blogs

Church of the Customer

useful links

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contact

We'd love to hear your views on anything customer- reference shaped. Click here to contact us!

merry-christmas

Dear Reader ,

Welcome to issue 6 of inEvidence insights, essential news and tips for customer reference pros. This winter edition will be our last before Christmas so we're also sending our season's greetings.
We'll be back in spring and if for some reason you don't wish to receive these updates, either email us back or click the link at the bottom of the mail to remove yourself from our list.

Measuring case study ROI?
Robin Hamilton

As an experienced customer reference professional you notice certain topics that come up very frequently indeed. They include "write it into the contract so customers have to be references" and "how can I measure the ROI on case studies". What follows is an expanded response to a recent post on CRKSN on the latter topic.

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Riffs'n Rants 4 – the review
Melissa Talbot

The fourth in a successful line of Riffs‘n Rants customer reference networking events, took place in the UK on 22 September '11. Set amongst nine acres of landscaped gardens at Moor Hall (home of the Chartered Institute of Marketing), CRP specialists from Vodafone, Cisco, Alcatel-Lucent, Fujitsu, HP and many others, got the opportunity to Riff about the things that get them excited, and Rant about some of the common irritations involved in running reference programmes.

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Eight ways to shout about your CRP
Richard Walsh

If you’re anything like most reference professionals with which we engage, the day-to-day focus of our jobs revolves around executing key reference deliverables. Whilst that is to be expected, all too often internal and external reference programme communication is left forgotten or overlooked - to be handled another day. Richard Walsh provides his views on how best to give a voice to your customer reference programme.

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What makes salespeople tick?
Seona McLeod

Love them or hate them, as reference pros we all spend a lot of time working with salespeople. Seona McLeod was a corporate and major account salesperson for 12 years before joining inEvidence so she knows how account teams tick. Read on for a salesperson's view of customer reference, plus some tips on how best to engage with them.

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Editor's eye - Customer-led advertising
Peter Barton

In this edition of Editor's Eye, Peter Barton takes at look a how Credit Suisse has allowed six customers to take centre stage in its latest advertising campaign. Unfortunately, in his opinion few make the best use of this spotlight.

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The evolution of storytelling and consumption

iPad storyteller, Joe Sabia, shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad. A lesson here maybe for the evolution of the 2-page PDF? Watch this video, and also take the time to hear Mike Matas talk about his next-generation digital book.

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Weddings, Babies and newbies

It's been a busy few months here at inEvidence, with the team expanding at rapid rates, and a tale of engagements, weddings and babies! Read on for all our team news.

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events

Summit of Customer Engagement (SCE12)

We're really excited to again be a major sponsor for 2012's SCE. Held in San Mateo, CA, USA between 01-02 March '12, in San Mateo, CA, USA, it promises to be another great event and this time we're co-running a workshop too :o)

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Int'l CRP Community Event - May 2012

14-16 May '12, International Customer Reference Programme Managers and marketing practitioners are invited to meet their peers at this first face-to-face meeting of the 'International CRP Community'.

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